Once again, Stagecoach West and The Bigger Printing Company have worked together to produce unique and impactful vehicle graphics, this time for the launch of The Royal British Legion’s Poppy Appeal 2013. The money raised by the Poppy Appeal makes it possible for the Legion to help the Armed Forces, past, present and their families. They provide £1.6 million every week in direct welfare support - that's over £83 million each year, and to respond to over 170,000 calls a year for practical help, advice and support.
At the launch of The Royal British Legion’s Poppy Appeal 2013 at Imjin Barracks, Innsworth, Stagecoach West presented a single-deck vehicle which will be used to promote the Poppy Appeal around Gloucestershire. The bus is decorated with poppies and information on ways in which the public can support the Poppy Appeal. The bus will also be involved in a number of events running up to Remembrance Day and may be spotted while in service all over Gloucestershire.
To help launch the Poppy Bus, the Imjin Barracks Military Wives' Choir performed ‘Sing’, the song written by Gary Barlow and Andrew Lloyd Webber for the Queen's diamond jubilee last year.
Prior to the launch, the bus was painted white, and printed vinyl poppies were cut-to-shape and arranged on both sides of the vehicle, along with text information. At the rear of the bus, an impactful vinyl wrap shows a soldier returning to his family.
Sebastian Stanley, Director of Bigger Printing added “We believe The Royal British Legion’s Poppy Appeal is very important and we wanted to support it any way we could. The donations from the Poppy Appeal make a real difference to the armed forces community, and we wanted to help spread to message.
We have worked on many projects with Stagecoach West and we have thoroughly enjoyed each and every one. Each project has been different, and this is the first project for Stagecoach where we have used a combination of a vinyl graphic wrap, cut vinyl text and cut-to-shape vinyl elements. We believe the key aspect of a project like this is that the final result is respectful, yet has a strong impact, and we believe that this bus has achieved both of those objectives.”
For more information on The Royal British Legion, please visit www.britishlegion.org.uk