The Bigger Printing Company have helped Stagecoach with the launch of the new luxury Gold bus Service 10 which runs between Lower Tuffley, Gloucester city centre, Brockworth, Shurdington and Cheltenham.
The new fleet of buses had their official launch at the Cheltenham Chase Hotel in Brockworth, and are now in service. The service commenced on Saturday December 8th and is running up to every 10 minutes Mondays to Saturdays, and up to every 20 minutes on Sundays.
The 19 new hi-tech buses have cost £3.5million in total and are decked out with noise-reducing fabric, leather seats and free wi-fi. Each bus required a variety of exterior and interior vinyl to advertise the destinations, frequency of the service, health and safety messages, as well as Stagecoach’s own branding.
With such a large fleet, ensuring every bus was identical involved detailed planning and execution of every stage, from the design, through to the installation. A mixture of cast vinyl, printed grey-back vinyl and printed black-back vinyl was used to complete the project. Every element was shape-cut by the digital contour cutter before being applied to the buses to ensure consistency was kept throughout the fleet. With vinyl elements ranging from 25mm to 4.3m wide, making sure every element was cut to the exact right shape and size was imperative in order for the installation stage to commence smoothly.
Commenting on the project, Nathan Griffith-Williams, Marketing Manager for Stagecoach in South Wales and Stagecoach West said “It has been an absolute pleasure working with The Bigger Printing Company on this project. Their attention to detail and dedication to perfection is second to none and I look forward to working with them again on our next big project.”
Sebastian Stanley, Director of Bigger Printing added “We were very excited when Stagecoach approached us asking for our involvement in the launch of their latest new luxury Gold bus service. The branding required on each Gold bus was very varied & complicated, and needed careful design and planning to achieve the highest quality results.
Throughout the project the Stagecoach team were fantastic to work with, we were in awe watching them moving these huge double decker buses around for our installation teams, as each one was completed within the depot in Gloucester.