As the summer nights draw to a close, The Bigger Printing Company has been busy welcoming Autumn into the 34 SOHO Coffee Co. stores all around the UK. Bigger Printing has been supporting the SOHO Coffee team for the previous 9 years with their large format print requirements, with complete seasonal point-of-sale (POS) changes carried out twice annually – Spring and Autumn.
SOHO Coffee Co., an independent company with independent ideals, opened their first store in 1999, and offer fresh food with organic Fairtrade coffee. Ranked No. 1 coffee brand by Ethical Consumer Magazine in 2015, SOHO strive to immerse themselves within the local community, and regularly take part in local efforts to bring people together and support positive change.
As part of the twice annual POS change, for the past 6 weeks, Bigger Printing has been busy producing a wide range of Autumn POS displays, ready to be distributed all over the UK ahead of the national go-live date. The POS displays vary in size, chosen material, and use. Some smaller items such as shelf labels are created to provide customers with information on fridge items including sandwiches and salads, while some of the larger exterior displays such as a-boards are created to advertise key new additions to the seasonal menu. Some of the POS displays, such as the overhead menus are created to be easily interchangeable during the day by the store team. These menus are changed according to the time of day (lunch options replace breakfast etc.), and allow the stores to make best use of informative display space.
Commenting on the project, Connie Duckworth, Marketing Executive at SOHO Coffee Co said "We have been working alongside Bigger Printing for a number of years now, and we are thrilled that the partnership continues to grow! Our marketing messages are vital to us successfully driving sales and attracting customers with eye-catching POS displays in a variety of shapes and sizes. Bigger Printing continue to support us with their high levels of expertise, alongside their great quality, flexibility and project management."
For more information on SOHO Coffee Co., please click here.