The Bigger Printing Company has always appreciated great design, just like the fantastically designed exhibition stand for Milly&Flynn. The exhibition stand was designed by The Meld Group and it consisted of 11 large drops of Bigger Printing’s self-adhesive wallpaper.
Milly&Flynn produce a wide variety of books, puzzles and games for children, all with a recognisable and distinctive style, and the exhibition stand needed to reflect this aesthetic.
The stand was designed by The Meld Group to reflect Milly&Flynn brand, as well as providing areas for books and games to be displayed.
By designing the exhibition stand on self-adhesive wallpaper; the graphics did not protrude into the stand space to provide maximum foot space within the stand, and the graphics could be repositioned during the install to ensure the install was as quick and easy as possible. The graphics can also be reused by Milly&Flynn in the future at more exhibitions.
Michael Byrd of The Meld Group commented “When planning the stand at Bologna Children’s Book Fair we needed a solution that was easy to travel and simple to set up. We have used Bigger Printing's self-adhesive repositionable wallpaper on a smaller scale before and it seemed to fit the bill. The end result was fantastic and has provided maximum impact to launch this brand.”