Ahead of exhibiting at Natural Organic Show - Europe’s biggest trade show for the natural and organic products – Hey Like Wow contacted The Bigger Printing Company for help producing a simple, yet impactful exhibition graphics for their exhibition stand.
Hey Like Wow is an industry leading (winner of the Best Children’s Drink in the World Beverage Innovation Awards 2016) creator of a healthy, vitamin-enriched drink primarily aimed at children, which is sugar free, allergen free and does not contain preservatives or artificial colours. Hey Like Wow are also the inventors of the unique push cap technology - an idea that keeps the water separate from the soluble vitamins in stored in the cap. Keeping the vitamins separate ensures they retain their natural goodness, keeping them fresh and powerful the second they hit the water.
The Natural & Organic Products Show is Europe’s biggest trade show for natural and organic products, making it the must attend event for buyers of natural health and living products, natural and organic food & drink as well as natural beauty & personal care products. Based at the ExCel in London, the show attracts over 700 exhibitors and over 10,500 attendees.
Hey Like Wow envisioned their exhibition stand focusing on the drinks themselves, which is reflected in the volume of white space incorporated into the stand’s design. The back wall of the stand measured 5 metres wide by 3 metres tall, and the floor space measured 5 metres by 5 metres. Incorporating large, clear images of the drink bottles on both the back wall, and the floor, as attendees to the show approach the stand, they are instantly able to recognise what the product is, as well as the brand itself. The ‘open’ nature of the stand (only 1 wall), naturally invites attendees into the stand to speak to the exhibitors, and try free samples of the drinks.
Below is a quick video showing finished exhibition stand at the Natural Organic Show.
Speaking after the exhibitions, Toni Whelan from Hey Like Wow said "working with Bigger Printing was a joy! They were incredibly helpful and the friendly staff were always at the end of the phone when I had a problem. We were really impressed with the quality of the printing and the installation staff were impressive and professional."
For more information on Hey Like Wow, please visit their website here.