Cheltenham Folk Portrait Series
The Bigger Printing company has team up with Cheltenham brand and marketing strategy experts ASHA to bring to life a new portrait series titled ‘Cheltenham Folk’. This portrait series will be displayed at The Brewery Quarter over the next two months, and also inside the local Chapel Art Gallery.
What began as a social media project for British Creative Director Marksteen Adamson (also Chief Creative Officer at ASHA), soon evolved into a social study set in his hometown of Cheltenham. Armed with a small Leica camera, Adamson would take every opportunity, journeying to and from work, to capture portraits of people he would see and meet in the streets where he lives and works.
With his Cheltenham Folk portrait series, Adamson’s goal is to produce a balanced reportage of his home town. “I want to show the beauty and character in everyone I meet. There is something special about everyone regardless of who they are. I decided to only publish their first name. Some have stories to tell and others are in a hurry. Some of them are homeless, some are wealthy, some are more educated than others, but most of them are just ordinary, everyday, working people.” Says Adamson.
The Bigger Printing Company has produced six giant vinyl posters on hoardings advertising the exhibition at The Brewery Quarter in Cheltenham town centre. The rest of the images will be hosted in the local Chapel Art Gallery with some of the images in various bars and cafes too around town.