Rebranding SOHO Coffee Co.

The Bigger Printing Company brings The SOHO Coffee Co. POS rebranding campaign to life

 

The Bigger Printing Company has been enjoying bringing to life the new brand identity for SOHO Coffee Co., created by Cheltenham design agency Very Creative People. Bigger Printing produced a wide variety of robust, vibrant and impactful POS graphics for all 23 UK sites, including Manchester, Birmingham and Bristol Airports.

The POS graphics included many different elements on a wide range of materials; SOHO Coffee Co. chose Bigger Printing as they needed a specialist printer that could provide consistency of colour and the highest quality and finish on all of the materials required for the campaign.

Some sites also had individual requirements; which were seamlessly incorporated in to the Bigger Printing digital production workflow and included with the main POS graphics. Commenting on the project, Head of Sales at Bigger Printing, Jon Fletcher said “This was a very exciting project to be involved in. We’ve worked with Very Creative People on many exciting projects before, so it was great to work alongside them again on the SOHO Coffee Co. re-branding.

This project was challenging due to the amount of locations, and the varying quantities and types of POS graphics going to each location. The production workflow that we have at Bigger Printing is perfect for this type of project as it means that we can be extremely flexible in what we can produce.

Everyone at Bigger Printing was very excited in being a part of this project and we all take great pride in seeing the finished graphics in use all over the UK.”

Penny Manuel, Director of SOHO Coffee Co. said ‘Our marketing messages and materials are vital to us successfully attracting customers and driving sales. The combination of the creativity of our agency coupled with the quality, flexibility and project management of Bigger Printing is proving to be an incredibly successful formula. We have been delighted with the vibrancy of our new POS and believe we are only just starting to tap into the full breadth of capabilities Bigger Printing are able to provide. It is also extremely satisfying to be able to support a like-minded, local business; we hope this will prove to be an enduring partnership.” 

We have produced this short video showing how we created the new POS display graphics for the SOHO Coffee Co., from the large wall mounted display panels to the small product shelf labels.

 

For more information on SOHO Coffee Co., please click here.

For more information on Very Creative People, please click here.