The launch event marks the beginning of the film festival, which officially opens on 4th November 2011. Bigger Printing joins both local and national brands in supporting the event, including Kraft Foods and Hotel du Vin.
The launch event was geared towards raising awareness of the festival and bringing together its sponsors. Martin Pilkington, the festival director, spoke about the origins of the festival and its importance in delivering an intimate cinematic experience in unique venues. The festival is also unusual for its screening of films that include live scores and for including introductions from people who work within the industry.
The Art Deco Picture Palace was chosen due to its fitting connotations with the film industry. The picture palace still retains many of its original art deco features; and even some vintage projectors. Many of the films that are to be shown this year were first screened at the picture palace in the 1930s.
Commenting on the night, David Bowen, Graphic Designer for Bigger Printing, comments: “We were privileged to be involved in the launch event, especially at such a special and appropriate venue. We are very proud to be sponsoring the Cheltenham Film Festival and look forward to being part of what promises to be a vibrant and unique event.”
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